Strengthening Media Relations: Developing a Press Release and Media Kit

View the following Media Relations Workshop to strengthen skills in the areas of:

1. Timeliness for press release development: When should a National Chapter produce a press release? 
2. Structuring/Components of a press release: What key communication/topic areas should be included within a press release? 
3. Writing guidelines: Utilizing of gender sensitive language and effective pitch/tone of communication.
4. Distribution tips to increase the probability of a press release published.
5. Building media relations: How to build a media contact list to support the distribution of press kits?

The workshop was facilitated by:

• Heather Mc Donald who is a member of the CIWiL Bahamas National Chapter. Heather is also the owner of HWM Corporate Services, a motivational speaker and talk show host.
• Seraiah Romero who is the Communications, Advocacy and Engagement Officer at CIWiL Regional Secretariat.

Downloadable Resources

The following resources serve to support the work of National Chapters. To access, please download a copy.

• Press Release Template: New CIWiL Executive Team Announcement 
• International Observance Press Release Example: GBV
• Event Advertising Press Release Example: Local Government Elections
• Gender-Inclusive Language Guidelines (United Nations)
• Checklist: Producing a Press Kit