Media Planning: How to Create and Manage a Social Media Calendar

Workshop Recording

View the following Media Planning Workshop to strengthen skills in the areas of:

1. Activity planning: To identify and explore activities that can be included in a CIWiL social media calendar for a quarterly period.
2. Activity scheduling: Recommended frequency of creating and maintaining a social media calendar. Example weekly, monthly, quarterly, yearly and the pros and cons of each. 
3. Translating social media plans to the media platforms: Manual and automation tips for posting.
4. Maintenance of a social media calendar: Tracking progress on activities.

The workshop was facilitated by:

• Cindy Andrews who is the former PRO of Trinidad and Tobago National Chapter. She is also a former YWiLTT participant and is a current chapter member. 
• Seraiah Romero who is the Communications, Advocacy and Engagement Officer at CIWiL Regional Secretariat.

Downloaded Resources

The following resources serve to support the work of National Chapters. To access, please download a copy.

1. Social Media Calendar Template